MRAA Introduces Dealer-Manufacturer Scorecard Program
"Designed to improve the customer experience by fostering meaningful conversations between dealers and manufacturers related to their respective performance in the relationship, the Scorecard Program brings together two years’ worth of insights and wisdom from all corners of the marine industry, in addition to in-depth research both within and outside the marine industry..."
- MRAA via the MRAA News

Refining the dealer-manufacturer relationship.
Here's how the MRAA Dealer-Manufacturer Scorecard Program makes a difference.
Maximize efficiency.
Exchange feedback on how you can help each other be more efficient in all aspects of the relationship.
Improve the customer's experience.
Use insights from the performance reviews to make improvements to your customers' experiences. Craft an experience that your customer falls in love with.
Prolong consumer lifespans.
The average consumer lifespan in the marine industry is about 5 years. Keep your customers boating longer by refining processes and relationships.
Subscribe to our newsletter for monthly customer service tips.
One 3-5 minute read per month to improve your customer service.